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Secrets And Top-Tips Of Mail Order Advertising
Good Advertising creates more production, thus greater When working up an advertising program remember that what Different types of merchandise or services demand Since you MUST spend advertising dollars in order to make RETAIN all advertising information, brochures, sales There are thousands of top mail order products to choose If the product or service can't stand the Truth do not When you find the item that is a mail order "HIT", repeat Advertising cost divided by inquiries = Ad cost per Continuously use the simple formulas (above) so you will Ad to find new Products: Test the position of your ads in the various Media! Test one ad against another on the same offer! Make your sales letters friendly, clear, simple and to the Your potential customers are more interested in themselves Powerful attention getting words include: Free, Amazing, You must put yourself in the place of your prospects and Your Ad must have a strong headline! It must tell the Repetition is one of the secrets of making a lasting Use coupons in some of your ads! Since Suspense is a strong force in advertising, consider Most everyone wants prestige, confidence, money, security, Quality, usefulness, reasonable price, up-to-date, and Make no misleading claims about your products. Review the many ads presented in leading mail order sales With certain type products, consider turning the picture Study the operation of other firms to get New Ideas for Some programs require a good deal of literature in order If you usually pay cash for your ads, why not set up your Direct Mail, mailing lists, not ads, are used to obtain Lists compiled from business listings in the Yellow Pages Unless your ad is read you will come out in the red! Make Always test! test! test! before spending large sums to Your ad must name the product, describe it, tell what it The best part of your advertisement is the words that can The direct mail packet consists of the sales letter, The ad must attract attention and create interest and Know your product well so that you can be specific, It is simple to record test results for your ads and If your product has distinctive features or trademarks, Prospects are usually more impressed by what others have Classified ads must have a great deal of thought and One way to increase the readership of your ad is by Many products can be readily adapted to radio & TV You must be in a position to change your advertising The Second part, or body, of the letter must arouse desire The Final Portion of your letter should strongly urge the You don't have near the space for your message with Always use TOP QUALITY letterheads, mailing materials and It could be good policy to place your ads through a Since you must get your message across in top form, in Since you do not have a "window display" to use for The headline of your ad must be powerful enough to catch Use words that emphasize your product or service at the
"Before and After" type ads get great response on certain Test and compare with different worded ads on the same When advertising make your most important points first! When you find a new product that has possibilities for Test various price levels for the same product. Qualify your prospects with proper classified ads. Get the prospects confidence by offering free samples, by Use the P.S. in sales letters to gain added attention! When using an illustration or picture of your product in Command attention to your ads or mailing pieces by Consider greater pulling power of colored ads on many Type is expressed by "points". For example, one point Don't bore the reader; Keep the sakes letter to one page Offer something extra or something free in order to get Test only one factor at a time in order to determine which By the end of the first month after receipt of the first Have a "Built-in" follow-up program when preparing your Your ad must end with words that compel action...Ask for Use the personal touch in your sales letters! You must Offer mailing labels with personalized pictures, photos, Choose the publications with the greatest pull for your Determine the kind of person who reads the various Publications which carry a large classified section Don't be afraid to ask for the order. Take advantage of free advertising and publicity whenever If practical for a given program, include a picture of Your ad will fail if: You generally get nothing but curiosity seekers with ill "KEY" you ads in order to know what is the best way to Combine the best features of your product in preparing Generally, you should $ ASK $ for the money in classified Build and maintain your list!!!! Remember....For us in the mail order industry, advertising Copyright by DeAnna
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