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Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.   "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.

Why Most Advertisements Stink!


Question: What do you think the most important part of any ad is? Your company name?  Your telephone number?  Your offer? Look at your own advertising.  What stands out?  What is in the largest print?  If it's your company name or logo hold out your wrist so I can whack it with a stick.

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.

What's the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising - Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property.  To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn't Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.

How Well Do Postcards Work?


The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.  However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.1.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.


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MORE RESOURCES:

The New York Times Company Reports 2008 Second-Quarter Results
MarketWatch - 5 hours ago
"Print advertising continued to soften during the quarter, particularly in the classified areas. At the same time, circulation revenues rose 2.5 percent to ...
Boston Globe hit hard by ad revenue slide Bizjournals.com
NY Times misses Wall Street revenue forecast The Associated Press
New York Times Profit Sinks Wall Street Journal
guardian.co.uk - MarketWatch
all 215 news articles


The World of 'Green Advertising'
Adweek, NY - 2 hours ago
As a result, companies -- and more specifically their advertising -- are touting the environmental value of their business and products more than ever ...
It's not easy being green CNN International
all 3 news articles


TV Envy

Saving TV advertising the TiVo way
BBC News, UK - 8 hours ago
And of course it gladdens the hearts of all those companies who had been paying out top dollar for TV advertising only to have viewers completely ignore ...
TiVo's Radical Shift in Strategy: Advertising eFluxMedia
TiVo, Amazon Launch In-TV Product Advertising Marketing Vox News
TiVo and Amazon kick advertising and purchase power up a notch TECH.BLORGE.com
InternetNews.com - New York Times
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Earnings: Hi-Media Sees Online Advertising Market Slowdown; Could ...
Washington Post, United States - 4 hours ago
Could the impending advertising recession actually spread to online? Though many in web ads and publishing confidently predict a continuing "big flood of ...


RTT News

Publisher reports 5% rise in revenues despite weak advertising ...
Scotsman, United Kingdom - 8 hours ago
Daily Mail & General Trust (DMGT) said year-on-year advertising revenues at Associated Newspapers, which includes the Daily Mail and the Evening Standard, ...
Daily Mail owner says online helps offset fall in print advertising Telegraph.co.uk
Daily Mail Sales Rise 5%; Economy Hurts Advertising (Update2) Bloomberg
Daily Mail advertising revenues plunge 5% Times Online
Trading Markets (press release) - Reuters
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Adknowledge Social Advertising Reaches 10 Billion Monthly Ad ...
MarketWatch - 16 hours ago
Adknowledge recently announced a program for MySpace application developers that provides them with free advertising to promote their applications within ...


Ghana Broadcasting Corporation

Slowdown in Online Advertising Hits Yahoo
New York Times, United States - 21 hours ago
By MIGUEL HELFT SAN FRANCISCO — With the slowing economy taking a toll on the online advertising business, Yahoo said Tuesday that its revenue in the second ...
Yahoo's earnings avoid a 'disaster' Los Angeles Times
Yahoo! and Carl Icahn Economist
Mixed results give Yahoo little new leverage International Herald Tribune
Bloomberg - USA Today
all 2,286 news articles


CNET News

Yahoo profits fall amid company turmoil
San Francisco Chronicle,  USA - 11 hours ago
The results highlight the slowdown in the US online advertising industry and keep the pressure on the Sunnyvale Web portal's leadership to push though an ...
Yahoo's profit, revenue fall shy of targets MarketWatch
So when do we get over with it and declare Google a monopoly? CNET News
Microsoft Holders Say Web Spending Masks Idea Drought (Update1) Bloomberg
PC Magazine - Investor's Business Daily (subscription)
all 22 news articles


Femaleadvertising.com Promotes Products with Marketing and ...
Business Wire (press release), CA - 4 hours ago
The company executes customized marketing and advertising campaigns for the female market. Femaleadvertising.com uses new technologies in business ...


Dallas Marketing Firm OnMessage Wins Four Healthcare Advertising ...
PR Web (press release), WA - 4 hours ago
OnMessage, a full-service marketing communications firm, today announced it has been awarded four Healthcare Advertising Awards. ...

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