| |
| |
|
WebsiteAlways |
|
Promote Your Books on Talk Shows and Make More Money
Successful authors are convinced that radio interviews are the very best way to reach large audiences and publicize their books. Interviews give authors an opportunity to expound on the topic of their book and disclose personal feelings. While not actively selling, they entice listeners to want to learn more. If you are willing to speak about what you have written, you will certainly make more money. Here's how: 1. Get on all the talk shows you can, especially if you are going to do a book signing! Local, regional, and national prime-time venues, whatever it takes, get on the air as much as you possibly can, as often as you can. 2. Use a great news release, something that grabs attention, holds the reader's interest, and leads them to take positive action. These releases will become part of the media kit you send to book stores and may be faxed to hundreds of radio and television hosts and producers. 3. Send news releases to specific talk show producers and hosts. If you will be doing a book signing in their area, highlight that fact and provide details. There are many sources for lists of television and radio talk shows on the Internet. 4. Do some homework for your interviewer. Provide a short list of questions that might be asked about you and your book during the interview. Refer to them as FAQ's, Frequently Asked Questions. Your recommended questions will make the interviewer's work easier and make them look smarter. Most interviewers will not have time to read your book. The questions will help focus attention on the points you want to get across. 5. Have two books with you when interviewing in person, one for the interviewer, and one for yourself. If you expect to quote or point out a specific page, use paper clips or markers. 6. Be prepared to leave your contact information with the receptionist when you are interviewed in person. Sometimes people call in after you're gone and the station receptionist will have no information to offer unless you have provided it. 7. Always follow up with a thank you note to the person who interviewed you as well as the producer of the show. If possible, also send a note to management complimenting the expertise of the interviewer. Such compliments are appreciated. Talk show hosts need you. You have special information to share with the world and they have time to fill. Get ready to be entertaining and informative. You sell more books and you may even be invited to do an encore! Jo Condrill is a professional speaker, author, and consultant. She has conducted successful book signings across the US, including one in Rockefeller Center in New York City. "From Book Signing to Best Seller: An Insider's Guide to Conducting a Successful Low-Cost Book Signing Tour," which was coauthored by John B. Slack, was named the 2002 Best Writer's Reference Guide by the Bay Area Independent Publishers Association. Http://http://www.publishandprosper.com/Exposure.htm
MORE RESOURCES:
Book-Marketing - Google News |
|
|
|
RELATED ARTICLES
Ready, Set, Go Sell Your Book In The Real World! We hear a lot these days about more books actually being sold 'outside' the traditional bookstore. Think about it. Navigating the Amazon Sales Ranking First, the disclaimers: Since the algorithm Amazon uses to generate its sales ranking is proprietary, the details contained herein are extrapolated from research and field tests. The resulting consensus finds Amazon's system to provide marginal sales data at best. Writing a Book's Marketing Plan for Maximum Profit Much has been written about book proposals. But less has been written about book marketing plans. Media Events for Book Promotion "How do I set up a media event?" -- As a publisher, that's a good question to have an answer for.Media events and public appearances can fall into any number of categories and include any number of venues (book stores, radio interviews, television interviews, writing group speeches, presentations, chat room interviews, online book tours, public forums, and more). Marketing Virus - Every Writer Needs to Catch It For you writers aspiring to greatness, you might need a virus, before you can be great! You need a Marketing Virus. Every unknown writer needs a virus that will spread like the deadliest bug known to man. Self Publishing Success Starts With Marketing Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. How to Schedule a Book Signing How would you like to sell more copies of your book? Would you like to read excerpts from your book to a captivated audience?Book signings are the cornerstone of an author's post-publication foundation. But how do you set them up?Organizing book signings, readings, and public appearances is one of the most important parts of a successful marketing campaign. Titles (and Subtitles) Sell Books! Does a title really sell a book? The short answer is, yes. If a book does not attract a reader initially, it will be overlooked and not purchased. The Lecture Experience: Part I During the past year or so, I have done nearly a hundred talks about my book, "LADIES: A Conjecture of Personalities." It's about the First Ladies - the OLD First Ladies, Martha through Mamie. The High Cost of a Six-Figure Book Advance The six-figure book advance, like the New York Times bestseller, is the object of many a writer's fantasy. Whether it's also a realistic goal is something else again. Oh No! A Bad Book Review! Have No Fear...Advice For Dealing With The Blues Of A Bad Book Review You've just been notified a review of your book has been posted. You're all excited and can't wait to see what has been written. Dont Sell your Book, Share It Most authors who aren't used to speaking before a group think, "I'd rather get a root canal than have to 'sell' my book." If you think about how great your book is, how you wrote it because you wanted to help or entertain your audience, you can change this fear to the idea of sharing your book. Five Book Back Cover Mistakes and How to Solve Them Did you know that your back cover information is, after the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this opportunity to engage more potential buyers? Your book's front cover and sizzling title must impress your buyers in four-eight seconds. If they like it, they will spend ten-thirty seconds or so on your back cover-a great opportunity to convince them that your book is necessary for their pleasure or success. How to Get More Readers For Your Book Marketing your own book can seem like a scary task. You poured your heart and soul into the writing of it, and now when you think about marketing your masterpiece, you think, "I'm a writer, not a salesperson!"But there is a simple way you can get the word out about your book. Why Write Articles to Promote your Book? Reach 15,000 to 100,000 targeted buyers every week Online. That's the best reason I know to write and submit how-to articles to opt-in ezines and top web sites. Top Ten Non-Techie Steps to Market your Book Online Are you an author who is looking for new ways to promote your book or business? Does the traditional promotion you do take too long and not bring you top results? Are you willing to investigate easy non-techie ways to get more book buyers?Check out these ten steps within "Ten Non-Techie Ways to Market your Book Online:"Step1. Ten Steps Preparation and FoundationWhen marketing your book Online, you need to attract the right customers to your Web site. 4 Questions to Answer Before Contacting a Book Agent Obtaining agency representation is your first step toward getting profitably published. Most publishers won't even look at unsolicited manuscripts. Top Ten Ways To Prepare for Your Online Book Marketing Success Still marketing your book through press releases, networking groups, and talks to groups? If these methods have taken a great deal of effort and time and brought you only a few clients or product sales, you may now be ready for your virtual marketing machine, the Internet! To get ready to market your book Online use these ten tips: 1. Buy an up-to-date computer with a 56k modem or more and Internet capability. How a Book is Born: One Authors Story Not all books come out whole, all at once. In fact, most books ease out little by little. Buzz-Based Book Marketing Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory.
|
| Interesting articles | Home | site map | Link |
| © 2006 |
