| |
| |
|
WebsiteAlways |
|
Branding: What Not to Do
Here's a little story about what not to do as you carve out a name for yourself in the world of internet business. Don't use a miscellaneous email account as your primary web contact address. Some silly copywriter did this when she thought she was going to start working "freelance corporate" for staffing agencies. This copywriter chose the name "seniorcopywriter" for her contact email because, in the corporate world, copywriters come in three sizes: Junior, Regular (actually referred to as just "Copywriter"), and Senior. (It's sort of like the sizes of Starbucks coffee cups, but not.) Since she had left her last corporate job wielding the lofty title of Senior Copywriter, I guess she thought that would be a fairly direct way of advertising her capabilities. What she did not realize was that she was about to embark on a wild internet mega-marketing adventure, and that corporate had seen the last of her and her copywriting seniority. So, now when people go to her website, they see the email contact address as "Seniorcopywriter" and probably wonder what kind of self-titling weirdo she is. And when they come across her email address in some unexpected place, they make no connection between it and her website, which is called Wordfeeder.com. If you haven't caught my drift yet, I'm using this story to illustrate the point that highly effective branding is planned and purposeful. All of the elements of your business should "match." Your website, company name, logo, tagline, email address, and basically everything you create thereafter, should be aimed directly at your target audience. Everthing should coordinate perfectly-- like Jackie O's wardrobe. Someday, this copywriter who shall remain nameless, will get around to changing her email address to something more appropriate. But since it's seemed to bring her good luck, for now she superstitiously keeps it as is. Copyright 2005 Dina Giolitto. All rights reserved. Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://Wordfeeder.com for free tips on branding, copywriting, marketing and more.
MORE RESOURCES:
Branding - Google News |
|
|
|
RELATED ARTICLES
Brand Identity Company - Brand Identity Guru Hiring a brand identity company is very important. In every marketing campaign, your company should have a solid brand identity on which to hang its hat. McDonalds Supply Chain of Potatoes McDonald's buys its potatoes from corporate farmers in Idaho not the commodities market; therefore it limits its exposure to price gouging that might have occurred by using the commodity exchange to get those potatoes. Starbucks is doing the same thing, but instead of having partnerships and coffee beans, they are all of in-house. Brand to Sell Well Branding is an application of appropriate marketing techniques in the right proportion to a product. Brand management is to manage the forces in a market suitably to win favors for the product. Build Brand Identity - Brand Identity Guru Successful Guru marketers have a secret weapon that they use every single time they communicate about their businesses. It's one of those intangibles that are easily misunderstood. No Logo? Launching A Business Without a Logo Can Sabotage You Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketing materials professionally "until [they] got a few clients" or "until [they] get started." Designing their own marketing materials when they launch their business, instead of having them professionally created, will make getting those initial clients more difficult, and may result in a business that will not succeed. Top Eight Mistakes to Avoid When Naming Your Business Naming a business is like laying the cornerstone of a building. Once it's in place, the entire foundation and structure is aligned to that original stone. How to Write Classified Ads that Get Results Now. SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5. Brand Value Plan - Brand Identity Guru Developing brand value is critical to every organization and when professionally executed, delivers a clear and measurable competitive advantage to your firm. It does so by helping you establish a positive connection and value-relationship with your customer, which, over time, will build brand equity and increase brand value. How Important it is to have a Professional Logo Design for your Business? There are a lot of things that contribute towards the success of a business. Having a good quality product doesn't necessarily assure the success of a business. Build Brand Value BIG Time Ask your self this question, In which business are we really in? And stay far from the dark world of commodities.. New Uniforms Could be the Gold Charm for the Golden Arches New designer uniforms could be the gold charm McDonald's needs to connect their new hip marketing campaign to their fast-food restaurants. This possible gold charm for the fast-food chain has the ability to let the actual fast-food restaurants reflect the image they are portraying in their advertisement campaign. Shattering the Branding Myths If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. You'll Bring a Parade of Business to Your Door! Parades happen in every big city and many small towns. They are fun, relaxing and most people are there because they really want to be. Is Your Logo Helping or Hurting Your Business? The quality of your logo can mean the difference between success or failure. It can be that simple!Trademarks and Logos make up the most international language in the world. Strategy and Tips for a Successful Logo Design Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to spend millions of dollars on developing their logo and other branding material. The Aim of the Name Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same. Your Business Logo and Color Scheme My business logo and color scheme started one lovely spring day in my office, after two years of working with words and images. I purchased some rubber stamps and played with them. Play Your Position! - The Only Way to Win in Business Have you ever watched 5-year-olds play soccer? It should be called "Follow the Ball," because that is what happens the entire game. The beginning of the game starts with players in assigned positions. Branding Your Business To Make More Money Branding your comapny should be the first thing a company does. You have to convince potential customers to buy from you. Why You? -- Professional Identity Branding You can have first-rate products and services, but if you can't establish the need, communicate the benefits and differentiate yourself from the competition in ways that make people want to do business with you, you'll forever be selling up hill.As Robert Krumroy, Identity Branding, Inc.
|
| Interesting articles | Home | site map | Link |
| © 2006 |
