| |
| |
|
WebsiteAlways |
|
Power Your Word for Profit
Discovering and owning a powerful word that reflects you and your business is the true key of successful branding. Some organisations invest fortunes in this endeavour but there's nothing stopping any of us from doing the same at a fraction of the cost. Today I'll introduce you to a simple, low-cost, branding process that will magnetise your business without breaking the bank. Our discovery begins by answering three simple questions: * What Are You Like? * What Do You Do? * How Do You Do The Things You Do? So let's begin... STEP #1 - What Are You Like? Understanding your names (or nouns) can really help to trigger your imagination. If I were to ask what you'd be if you were an animal, you'd feel a certain affinity with a particular animal and quickly be able to answer... Monkey, Cat, Tiger, Lion, Bird, Fish, Dolphin etc. If asked for your profession you'd say one or more of the following... Coach, Therapist, Consultant, Teacher, Chef, Speaker, Author, Trainer etc. If I asked you what you'd be if you were a car you might think... Ferrari, Rover, Mini, Porsche, Maserati, Lexus, Rolls-Royce, BMW etc. If I asked for your role you might say things like... Man, Woman, Leader, Supporter, Parent, Carer, Entrepreneur, Explorer, Protector, Guardian, Helper etc. If I asked what thing you sold you might say... Comfort, Books, Time, Inspiration, Words, Tools, Skills etc. Brainstorm as many of these nouns as you can - it's good to have more than one for each category. This process will trigger all sorts of other ideas to help you to realise your unique coaching name. Time To Write... Read the following statements and come up with as many answers as you can for each one: * If I were an animal I'd be... * If I were a car I'd be... * If I were a colour I'd be... * If I were to announce my occupation I could say... * If I were to announce what I had to offer I'd say... * If I were a famous figure from history I'd be... STEP #2 - What Do You Do? Once you've got a good list of names you can start asking what you actually do. Spend a good time on this. It may seem a challenge at first to think entirely in terms of what you do so use your lists of people, animals and things for inspiration. What do they do? Here's some ideas... * Coaches... encourage, listen, support, reflect * Trainers... share, instil, empower, guide, teach * Tigers... leap, hunt, run, survive, inspire, stalk * Birds... fly, soar, see, dive, migrate * Leaders... lead, inspire, persuade, encourage * Chefs... cook, create, nourish, feed etc You'll notice a pattern here, you'll have created a big list of doing words (or verbs). Time To Write... Go through your lists and play word association by answering the question... "What does an XYZ do?" for each one. STEP #3 - How Do You Do The Things You Do? Once you've got a good list of names and doing words it's time to add spice to the mix... As the song goes, "T'Ain't What You Do It's The Way That Cha Do It" Discovering how you do something will give your brand a lot more clout than just knowing what you are and what you do. We use adjectives to describe how we do something, how we compare to others, what makes us unique or what makes us easy to identify. For example... A Tiger is... big, bold, fast, fearsome, stealthy This is good, but it's not all, you can go further by adding adverbs if you're struggling by linking a noun with it's verb to see what happens. Here's another example... A Tiger Leaps... stealthily, quickly, decisively, smoothly You can take the "ly" ending off most words to create more appropriate adjectives for your brand. So in this case you'd have a list of words as follows: stealthy, quick, decisive and smooth. Time To Write... How do people describe you and what you do? How would you like people to describe you? What sets you apart as different? (think about your appearance, voice, manner, style etc) How do you do what you do? (are you slow and methodical? fast-paced and energetic?) Now, do the same for your list of animals, cars, roles, famous figures etc until you have a really big and full list of words. Summary You've now collected all the information you need to discover your unique business identity. You may already be getting a feel for how this process can give you a lot more ways to view and describe yourself but this is just the first step... There are two more steps covered in this F'REE eBook, which you can download immediately, entitled Find Your Power Word.... Enjoy the book and thanks for staying tuned! 'Dangerous' Debbie Jenkins 'Dangerous' Debbie Jenkins (c) Copyright 2005 www.BookShaker.com SUMMER CAN BE SLOW FOR BUSINESS I'm wondering if... You Know Other People who should be reading this too? So do us all a favour (they get 2 free books - we get a new subscriber - you get to look good) when you Pass On This link... http://www.leanmarketing.co.uk
MORE RESOURCES:
Branding - Google News |
|
|
|
RELATED ARTICLES
Quick Tactics To Brand Your Business And Make More Sales This may come as a surprise.. How to Write Classified Ads that Get Results Now. SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5. 9 Keys to an Effective Logo The right logo, with the right characteristics, will boost your visibility, credibility and memorablity - which means more business for you!These characteristics include:Consistency in use of your logo, tagline, materials. Repetition of similar elements, used in the same or similar ways, helps people to remember who you are and what you do. Fast Forwarding Your Business If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home-based operation as it is for a multinational conglomerate. Clouds Gather Before A Storm: Utilizing The Power Of Brand How brand management can help utility organisations to create a 'difference'.Ever thought why are many consumers willing to pay more for a trusted name brand instead of a store brand, which often is the very same product with a different label and higher price tag? Reputation. Too Dull? Too Sharp? You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image. The Importance of Branding - Can It Really Make a Difference? As consumers, we don't really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living. Branding Guru - Brand Identity Guru Branding TodayHave you ever had a good brand experience? How about a bad brand experience? Is there a difference in your mind? How many people do you tell about a positive brand experience? How about for a poor brand experience?One poor brand experience will not destroy a firm. One poor brand experience per day, however, can ruin a company in the long run for sure. Branding Advertising Agency Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings. Finally! For decades, big corporations have used in-house, very well paid brand managers - someone in charge of managing everything that relates to the brand, including design, package and partnerships. New Uniforms Could be the Gold Charm for the Golden Arches New designer uniforms could be the gold charm McDonald's needs to connect their new hip marketing campaign to their fast-food restaurants. This possible gold charm for the fast-food chain has the ability to let the actual fast-food restaurants reflect the image they are portraying in their advertisement campaign. The Trust Issue In Marketing One of the prime motivating factors in the purchase decision making process is "trust". A consumer will at some point for however long or short of a time, ask the question, "Can I trust this company/person/product?"In today's ever-changing world of marketing, electronic media, email, and advertising innovations and intrusions, companies, and businesses are marketing to an ever increasingly suspicious consumer, who is conflicted between their desire not to be "sold" to and their desire to consume. Business Case Study Automotive Detailing Franchise Company How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto Detailing Shops. It maybe of interest to your business study and research; I am familiar with this story because it is one of the companies that I founded. Naming Names... How to Name your Business Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing". Trademark Issues in the Mobil Auto Business There have always been trademark issues and lawsuits in the mobile auto service business. I know this because I own several such businesses. Brand Boring or Brand Buzz? I heard an advertisement on the radio the other day that surprised me, not because they were saying anything noteworthy, but because it was so banal. It was a national company's ad. Branding Strategy - Brand Identity Today, in many organizations around the world, branding is treated as a cosmetic exercise only, and regarded merely as a new name, logo, stationary and possibly a new advertising campaign. But, to associate your "brand" with such superficial cosmetics is like saying that people are really only the sum of their name, face and sometimes their clothingBut branding is a thoughtful discipline that strongly belongs to the long-term strategy of an organization; brand strategy is, or should be, business strategy, and vice versa. Your Small Business Name -- Important? You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. Power Your Word for Profit Discovering and owning a powerful word that reflects you and your business is the true key of successful branding.Some organisations invest fortunes in this endeavour but there's nothing stopping any of us from doing the same at a fraction of the cost. Strategic Moves In The Branding Gamble! The so called 'globalisation' has cluttered the world markets with so many products and services that nearly 90% of the marketing managers in competing companies do pretty much the same to sustain in the market. There is not much difference in the way P&G operates as compared to how Unilever gets its products to the market. Intelligent Design comes from Brand & Account Planners I've been reminded recently, rather forcefully, that not all reality hackers are anti-neoconservatives. Bush endorses teaching 'intelligent design'.
|
| Interesting articles | Home | site map | Link |
| © 2006 |
