| |
| |
|
WebsiteAlways |
|
Pulling Sales with Your Ad Copy
One of the best marketing tools available to your internet business is good sales ad copy. This can pull in sales faster than just about anything. If you're not a writer or cringe at the thought of writing your own sales copy, you can always hire a professional, however if you're on a budget and have an adventurous spirit, writing your own ads can be a worthwhile option. So how do you write sales copy that pulls sales? Let's take a look. Get their attention. You have about six seconds to grab the attention of your reader so you have to act fast. Verbalize your benefits at the onset. Use words and phrases that are enticing and compelling. Use color, large fonts and exclamation points. Get the readers attention in the heading and keep it focused in the body of the ad. Benefits and Solutions. How is your product or service going to benefit the reader? How will it solve their problem? Does it offer a solution and how fast? List all the benefits. How will it make their life or business better? Tell them why they can't live without it. If someone's going to buy something they have to know what's in it for them. Credibility. You must convey to your audience that you are credible. One of the best ways to accomplish this is by using testimonials. What have people said about your product? If someone has bought your product, email them and ask them to comment on it. Get their permission to quote them in an ad. Get several testimonials and use photos if your can. Better yet, include small audio clips in your copy. To hear someone verbally testify to something can be very convincing. Emotion. Appealing to the emotions of your audience is an excellent way to attract attention. What emotions do your products or services generate? What will trigger your reader's response? Money, beauty, health, success, more time and making life easier are all emotional triggers. If you can appeal to someone with making more money, looking more beautiful or having better health, and really appeal to that emotion, your ad copy will attract their attention and entice them to keep reading. Interest. Once you have their interest and attention you have to hold onto it. Telling short interesting or personal stories in your ad copy can hold that attention. People love stories and can relate to them. A section of questions and answers also generate interest for readers. People like it when questions that come to mind are answered right in the ad copy. This gives them the confidence that you can relate to their needs and concerns and are familiar with them.. Action. The final step is to generate a call to action. Urge the reader that it's time to act now. You can do this by offering a limited time free bonus or offer money off your product if they act now. Convince the reader that they can't wait. The time is now. Know your products and customers. It's important to know who your customers are and what they want. A teen boy interested in body building may require totally different needs than a middle aged woman interested in body building. By understanding your customers you'll understand their needs and what kinds of problems they have that depend on you to solve. Focus on what your customer is willing to buy, not what you have to sell. Additional Guidelines Use simple, familiar words. Your ad should be easy and fast reading. Don't use big words and long run-on sentences. Offer a tangible result. Phrases like 'lose weight in two weeks', get rich online', 'find love now' sound cliché but they all offer your reader a solution to a problem or need. Avoid ambiguities and jargons. Get to the point and keep it flowing. Write like you are talking to a friend Use bright, cheerful language. Don't be too formal and don't lecture. Use correct spelling, grammar and punctuation. There are many ads that misuse grammar intentionally, and this is ok as long as it fits a specific purpose or theme of the ad. Unintentional poor grammar, misspellings and poor punctuation can hurt your credibility. About The Author Elizabeth McGee has spent 20 years in the service and support industry. She has moved her expertise to the world wide web helping businesses find trusted tools, enhance customer service, build confidence and increase sales. You can contact Elizabeth at mail@pro-marketing-online.com or visit her website at http://www.pro-marketing-online.com
MORE RESOURCES:
Market to the Moment Announces Product Development Consultation ... - Newswire Today (press release)
Copywriting - Google News |
|
|
|
RELATED ARTICLES
Touching the Prospect's Emotions in Your Sales Letter Your prospect has emotions? and you MUST touch these emotions in your sales letter. Your copy has to excite. Sales Headline Copywriting - Two Quick Steps to Success Get a Good Start for Sales SuccessThe headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in. Copywriting: Engage Prospects By Involving Their Senses Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same. Dont Forget The Copywriting Copywriting And Content CreationOne of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all of the website bells and whistles. How to Write Profitable Ads Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising. How to Hold Peoples Interest throughout those Long Copy Sales Letters People tend to read your ads and sales letters in 2 different ways:1. Word For Word2. Writing Tips for Your Website Now that your website is up and running, it's time to add content. Fresh content will make your site interesting and keep people (and search engine crawlers) coming back. Real Estate Professionals Need You to Write for Them! Ask yourself these questions:Are you an experienced writer?Do you want to stay at home to write?Do you want to work for yourself?Do you learn new things quickly?Are you interested in a broad number of subjects?Do you feel like you're being pigeonholed with your current writing and you want to branch out?Do you have a flair for marketing?If you answered "yes" to any of these questions - or even better - several, you may have found a new career!It's more important than ever for real estate professionals to market themselves legally considering the laws regarding email and telephone sales seem to change daily - depending on which court is hearing the case. Many experts speculate though that eventually some sort of anti-telemarketing law will be enforced and while it's much more difficult to regulate email, it's still being made more and more difficult to use this form of marketing and sales. Four Things Every Web Site Headline Must Do As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. Accelerate Your Freelance Copywriting Master Business Plan! Ever wish for your own copywriting business?Ever wish you could become one of those internet marketing gurus and live out your dream of being who you really want to be?Well, what's stopping you? Is it time? Money? Fear of the unknown? These are the roadblocks that prevent so many of us from achieving our full potential for greatness.If you're good at something, and I'm sure that you are. Copywriting Makeover: Making An Emotional Connection - Part 1 of 2 One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. Website Promotion: 10 Secret Motivational Triggers That Make People Buy Unless you know the secret motivational secrets that make people buy, your efforts in website promotion may not be fruitful.Here are some website promotion triggers to help you:1. 16 Golden Rules of Master Copywriting You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldn't be amazed by the fact that huge corporations all over the world do that mistake and waste millions of dollars on false advertisement campaigns. The Truth About Negative Commands (Dont Read This!) Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such as the following examples, I feel dismayed for them.This is because I understand something that many others do NOT!And, since learning what I now understand, while I am BOMBARDED every day from all directions with commands like those listed below, in all their variations, I feel worse and worse for not speaking up!I feel especially badly for all those advertisers out there who are ignorant about this, because I also realize they are often sincerely excited about what they are sharing and are working very hard to attract the attention of others. Write Hard-Hitting Headlines With Magic Words That Sell Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out. Subtle Emotion - The Key To Copy That Works Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings. However, speak the word "emotion" to a copywriter and s/he should see dollar signs. Your USP is Useless One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers flounder and flop - and so does their copy. Quotations as Expressions in Life Quotations are expressions, usually in the spoken form or in literature, which are referenced to by others. Usually, quotations are written within quotation marks, as a verbum dicendi, to indicate that it was an expression given by a particular person. 3 Ways to Increase Conversion Rates In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers. Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket Perhaps the most important benefit in the material that follows is its ability to provide you with the necessary concepts and constructs which are critical for becomingsuccessful by utilizing many of the high-tech, high-touch capabilities offered by the use of online marketing. Building your home business "Internet-Style" is not only exciting and challenging, it can also be very beneficial in more ways than can be imagined.
|
| Interesting articles | Home | site map | Link |
| © 2006 |
