| |
| |
|
WebsiteAlways |
|
Why Copywriting Is The Secret To Your Online Success
Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded. It's no longer frowned upon to conduct your business on the Web, and huge numbers of people are making a healthy living doing just that. Others, however, are not. For every great website out there that grabs its customer's attention and holds it, there are hundreds more bad ones that don't. Despite their best efforts, many businesses are losing money daily due to the poor performance of their company website. Contrary to popular myth, what constitutes a great website is not just fantastic design, but also the quality of the online copy that accompanies it. If you pay equal attention to both sides of this equation, you'll end up with an amazing site that drives traffic where you need it most, bringing excellent sales or driving great interest as a result. But if you ignore the necessity of simple, effective and clear-cut Web copy, evidence has shown your site will suffer as a consequence. In a 2002 Stanford University "Web Credibility" survey of over 4,500 Web users in Europe and the US, findings are unequivocal. Whilst recognising the benefits of good design, the report also states: "Our data suggests that integrity of content has considerable impact on how people evaluate the credibility of a website. Study participants gave some of their lowest scores on credibility to sites that fail to separate advertising from editorial content, run too many ads on a page, or display ads through pop-up windows. At the same time, users gave strong marks to site content that identified its sources and provided its authors' credentials." Along with effective design and navigation, the report concludes that: "As for writing style, (websites should) be clear, direct, and sincere." (Source: Stanford-Makovsky Web Credibility Study 2002). So you have to ask yourself, is the writing on your website 'clear, direct and sincere'? If not, then you could be losing sales. Nobody wants a lame duck website that leaves its visitors confused or disinterested, or worse still, a site that makes inflated and unrealistic claims. What people want to find on your site is a credible and well thought out approach to their requirements, they want answers to the questions that drew them to your website in the first place - because it's then that they are more likely to make a purchase. Hitting just the right tone to do this is the job of a really good copywriter, and the time and money you take to get this right with a professional writer will ultimately be reflected in increased business for you and your company. Laurence James is Copywriting Director of The Copy Box ® - Professional Copywriting & Content. He holds a BA Honours Degree in English and a Postgraduate Diploma in Journalism. Laurence has been writing commercially in a variety of different markets for over seven years, and works with companies of all sizes, including marketing and advertising agencies. Web: http://www.thecopybox.com
MORE RESOURCES:
Copywriting - Google News |
|
|
|
RELATED ARTICLES
10 Tips for Aspiring Freelance Copywriters Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least. 8 Reasons to Outsource Your Copywriting Thinking of hiring a staff writer? Think again. Below, I will give you eight geat reasons to reconsider and outsource instead. Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business In order to get ahead in your copy writing business, you need to know copywriting basics. There are several things that all business owners need to know, and here, we will touch on just a few. Subtle Emotion - The Key To Copy That Works Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings. However, speak the word "emotion" to a copywriter and s/he should see dollar signs. Be That Copywriter Everyone Wants to Work With So many copywriters think that it's enough to be a stellar writer and grammatical genius. Oh, but this is so far from true. Power Keys To Writing Power-Packed Marketing Copy In order to maximize your sales efforts and fully seize your greatest profit potential, these essential elements are a "must-have" and "must-apply" in all of your action-driven marketing communications.Value-Added, Benefit-Rich Headlines Make The DifferenceA bold, mouth-watering headline is considered by many a marketer to be the most important element of any super-effective marketing copy. Is Your Web Copy Plain Talk? It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an artificial air of formality. How To Write Headlines That Get Attention No doubt, the headline is the most important part of any advertisement or sales letter. The reason is very simple. Boost Your Conversion Rate In Three Steps When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. How to Write Ad Copy that Sells When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. Professional Copywriting Services - How to Provide Your Own Just because you're running a small business doesn't mean you have to run an amateur business. People judge the professionalism of a small business by many things including: the quality of the product or service offered; the dress code of the sales people; the location and decor of the business premises and; the quality of their written material. Is Freelance Hiring Right For You? Assume you were faced with the task of hiring a new group of talented individuals to handle a huge account you just landed. Are you up for the task? Or perhaps you have a small job that needs completing but no one on staff can handle the project. How You Can Become A Freelance Business Plan Writer As with any business, becoming a freelance business plan writer can be a challenge. The first challenges involve factors such as cash flow, getting clients, and maintaining some sort of order. Its Time To Start That Swipe File Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills. Power Words And Phrases I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence. 42 Deadly Ad Copy Sins That Ive Made I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away. Freelance Copywriting Advice #1: Take the Scary Jobs From time to time you will be faced with an opportunity that looks downright scary.The temptation is to think, "Hey, that's way outside my level of expertise. How To Find Freelance Jobs - Writing About Food Did you know that jobs writing about food are available? These opportunities are available in a variety of areas. Employment in these fields is an exciting concept. Five Steps To Online Copywriting Success One of the most important priorities of evey online business should be their copywriting. Online copywriting skills are a "must have" for anyone who is thinking about real success with their online business. Working on the Internet: Role of Proofreading and Copy editing OnLine When one is in a creative state, rarely can one also be in a detail state. Thus, mistakes in correct grammar, spelling and continuity of all details, may happen.
|
| Interesting articles | Home | site map | Link |
| © 2006 |
