| |
| |
|
WebsiteAlways |
|
Four Simple Steps to Improve Your Sales Copy
You know what it's like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase. If it happens to you, you can guarantee it also happens to your customers when they read your sales copy. So, what's the answer? You don't have to practise mind-reading, just good-old fashioned common sense so here's a four-step format to help you reassure your customers by answering those unasked questions: 1."What's in it for me?" Paint a Picture You already know it's important to promote the major benefits of using your product in your opening copy, but don't just list the benefits. Paint a picture so your readers can visualise themselves enjoying these benefits. Not: "Save time and money with Acme widgets," but "Free! Four hours a week to read a book, walk along the beach and follow your dream when you use Acme widgets -- the quickest Widget on the market today." 2."How can you give me this?" Explain Why People aren't silly; they're not going to believe something just because you say it's true. You must offer credible, logical reasons to support your claims. "Acme widgets achieve faster results because we incorporate not one, but two gizmos. In controlled tests conducted by XYZ, our widgets consistently out-performed the competition in speed, accuracy and endurance." 3."Why should I believe you?" Give Reassurance This is the time to give some details about you and your company; provide information about your credentials, qualifications and experience in the field. Now you can also include brief testimonials from satisfied customers (provide as much information to identify the customers as they're willing to allow; anonymous testimonials are almost worthless). 4." What if I don't like it?" Eliminate the Risk The final stumbling block is usually the fear of losing their money if they don't like the product or find it's not what they expected, so offer your customers an iron-clad guarantee. It can be a full refund, a 'double /triple money back' or whatever you feel you can afford. Always include a time factor, and the longer the better; people like to know you'll be around for the long-haul. Incorporate these answers in your sales copy to help turn your readers into buyers. N.B. If the spelling of words like "visualise" worried you, please read this: http://www.write101.com/aus.htm Jennifer Stewart has had her own web-based business since 1998, offering professional writing services to clients on every continent except Antarctica! Visit her site at http://www.write101.com to see how your business can benefit, or subscribe to free, weekly Writing Tips: mailto:WritingTips-subscribe@yahoogroups.com
MORE RESOURCES:
Copywriting - Google News |
|
|
|
RELATED ARTICLES
5 Rules for Effective Written Sales Communications Most salespeople have great ideas, but when it comes to putting those ideas on paper for their prospects, they ramble on for pages and quickly lose their readers' interest. Why do brilliant salespeople often have such a difficult time writing effective sales materials? Quite simply, these professionals haven't mastered the 5 rules of effective written business communications. "Super Adjectives" Boost the Power of Your Copy Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business In order to get ahead in your copy writing business, you need to know copywriting basics. There are several things that all business owners need to know, and here, we will touch on just a few. Stop Chasing Away Customers! Bad Copy is Your Worst Enemy Every day, more and more of us begin new online business ventures, hoping to make a better living or just a little extra on the side. And every day, more and more of us fail. Long Copy vs. Short Copy? If You're Still Debating This, You're Missing The Point! I've seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can't help but laugh. It's not a new debate? Ever since the long copy masters of the early 1900's, people have been arguing for or against the practice. Ad Copy - Your 12 Point Inspection! You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.You're looking for stellar results! And, you're determined to do everything in your power to get them. Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting Looking to chuck that full-time job for a life of full-time writing? Or maybe you've already dumped the day job but aren't quite as busy as you'd like to be. Why not take a closer look at copywriting?Copywriting, also known as business or promotional writing, can do more than put a few extra bucks in your wallet - it can also help you develop as a writer. Copywriting: Engage Prospects By Involving Their Senses Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same. Copywriting 101: Exclamation Point, Friend or Foe? My name is Ann and I'm a grammar geek. There, it's out and I'm relieved. The Second Most Important Element of Your Ad... after the Headline Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. Professional Copywriting Services - How to Provide Your Own Just because you're running a small business doesn't mean you have to run an amateur business. People judge the professionalism of a small business by many things including: the quality of the product or service offered; the dress code of the sales people; the location and decor of the business premises and; the quality of their written material. Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences Anglers in Maine catch trout using dry flies with barbless hooks. Unless they keep tension on the line all the way to the net, they lose the trout. Writing Suitable Copy for the Press Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business, the time comes when we all could use a refresher course in properly writing suitable copy for the press. Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don'ts for email newsletter publication. Ah, something about this newsletter didn't pull me in to read its tales nor did I take out the sword to slash my name from the e-newsletter distribution list. Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars! Subhead.. Five Sections of Your Copy Guaranteed To Get Read Only about 20% of your copy is going to get read. The rest will simply be scanned. How To Write Headlines That Get Attention No doubt, the headline is the most important part of any advertisement or sales letter. The reason is very simple. 10 Tips for Aspiring Freelance Copywriters Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least. Freelance Copywriting Advice #1: Take the Scary Jobs From time to time you will be faced with an opportunity that looks downright scary.The temptation is to think, "Hey, that's way outside my level of expertise. 16 Golden Rules of Master Copywriting You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldn't be amazed by the fact that huge corporations all over the world do that mistake and waste millions of dollars on false advertisement campaigns.
|
| Interesting articles | Home | site map | Link |
| © 2006 |
