| |
| |
|
WebsiteAlways |
|
How To Write Powerful Headlines
I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. And how I go about doing it goes something like this... I'll find a headline I like, wherever it may be, and then I don't copy it word for word, instead I'll use a "fill in the blank" approach. That way I get a generic headline that I can apply to almost any business. For example, I find a headline I like that goes something like this: "Give Me 5 Minutes And I'll Show You How To Put An Extra $1000 Into Your Pocket!" In my swap file I would write it down using a "fill in the blank" approach: "Give Me _____ And I'll _____!" I could now take this generic headline and apply it to almost any business... Car insurance for example: "Give Me 60 Seconds And I'll Show You How To Slash Your Car Insurance Cost In Half Every Single Month!" Do you follow me...? You don't want to steal any headline word for word. That would be a bad thing. But you can recycle headlines by using a "fill in the blank" approach, and then applying that to whatever business you may be are a part of. I mean gee... why reinvent the wheel? There are a ton of great headlines out there already! Here's another example: "Great New Discovery Kills Kitchen Odors Quick... Makes Indoor Air Country Fresh! In my swap file I would write it down using a fill in the blank approach: "Great New _____ .... Makes _____!" I could now take this generic headline and apply it to almost any business... Weight loss for example: "Great New Diet Pill Burns Unwanted Fat... Makes Dieting Easy!" So the moral of the story is... The next time you come across a headline that grabs your attention, don't just stare at it! Write it down in your swap file using a fill in the blank approach. And over time, the next thing you know, you'll have so many fill in the blank generic headlines to choose from in your swap file.... You'll never be stuck for a headline to write ever again! Al Martinovic publishes a popular internet marketing newsletter at http://www.milleniummarketers.com and runs a successful home business at http://www.ineedsmokes.com
MORE RESOURCES:
Original content improves on-page SEO so copywriting is also an ... - NewDesignWorld (press release)
Copywriting - Google News |
|
|
|
RELATED ARTICLES
Online Promotion Beats Traditional Ten-One While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. How to Write for a Paper or Magazine l. Introduce yourself to the editor of your local newspaper. How To Ethically Use A Swipe File For Your Ad Copy Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed "professional" writer, and gotten back something your 3rd grader could have written?If you spend countless hours staring at a blank page trying to come up with compelling ad copy for that "killer" sales letter (you know, the one that's going to make you rich beyond your wildest dreams?).. How You Can Become A Freelance Business Plan Writer As with any business, becoming a freelance business plan writer can be a challenge. The first challenges involve factors such as cash flow, getting clients, and maintaining some sort of order. Copywriting Makeover: Making An Emotional Connection - Part 2 of 2 In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www. Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on weekly phone calls. The drills are illuminating and fun. Freelancers Can Jump-Start Your Publicity Initiative If you find that your progress is blocked by a lack of time or experience, consider hiring a freelancer to jumpstart your project.Writer's block got you down? Don't let it. Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack If you're hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don't envy you. This "brave new" e-world has turned your once straightforward search of a neatly stacked file of brochures and introductory letters into a bothersome wade through a mucky world of half-baked online listings and search results which only seem to list those freelance copywriters who are experts in SEO, or at least know what the heck it means (search engine optimization). 3 Ways to Increase Conversion Rates In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers. How To Become A Freelance Copywriter In New York As a freelance copywriter in New York, your work is never done.What?Do you mean to say that it is hard to find regular freelance writing jobs, even here in New York City?For those looking to succeed, employment is hard to find only because we lack the knowledge of where to find the work we want. Kick-Starting Body Copy Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off - how to make a start. Prevent Procrastination With Positive Pressure My wife and I recently bought a house.It's currently being built and moving day is slated for December. How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants Web marketers: have you figured out that article marketing is the secret to your success on the web?And did you realize that the more web articles you put into circulation, the more of a web celebrity you'll become, and the more money will come pouring in?So what did you do after you figured this out? Let me guess: You went on Elance.com searching from someone to write your web articles cheap. 13 Steps to a Slippery Slope Online Sales Letter Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. Writing Tips for Your Website Now that your website is up and running, it's time to add content. Fresh content will make your site interesting and keep people (and search engine crawlers) coming back. How Not to Write a Press Release Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn't want me writing for him anymore. Creative Copywriting? There is a difference between creative writing and copywriting. It took me a while to come to terms with this but it's true, there is a difference. Real Estate Professionals Need You to Write for Them! Ask yourself these questions:Are you an experienced writer?Do you want to stay at home to write?Do you want to work for yourself?Do you learn new things quickly?Are you interested in a broad number of subjects?Do you feel like you're being pigeonholed with your current writing and you want to branch out?Do you have a flair for marketing?If you answered "yes" to any of these questions - or even better - several, you may have found a new career!It's more important than ever for real estate professionals to market themselves legally considering the laws regarding email and telephone sales seem to change daily - depending on which court is hearing the case. Many experts speculate though that eventually some sort of anti-telemarketing law will be enforced and while it's much more difficult to regulate email, it's still being made more and more difficult to use this form of marketing and sales. Writing Benefit-Driven Web Copy - 4 Steps to More Sales You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?Recently I wrote an article explaining how to identify the benefits you offer your customers (http://www.divinewrite. Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back Your definition may differ, but I define a lapsed donor as someone who has not donated to your organization within the last year, two years or three years. Donors who have not sent you a gift in over three years are not lapsed donors.
|
| Interesting articles | Home | site map | Link |
| © 2006 |
