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Ten Ways to Help You Improve Your Customer Service


1. Stay in contact with customers on a regular basis. Just
as it is bad news to send out too many emails to customers,
it is just as bad to not stay in contact with them.
Customers don't want to feel abandoned.  So don't.

Here are three things to help you stay in touch.

(1) Offer them your ezine subscription at least once a
month.
(2) Ask customers if they want to be updated by e-mail when
you make changes to your Web site.
(3) Follow-up after each sale to see if they are satisfied
with their purchase.  Send an e-mail out a few days after
their purchase, another in a week or two, and then another
in a month.

2. Create a customer focus group by inviting 10 to 20 loyal
customers to meet regularly. Alternatively, send out a
monthly survey to this group asking for ideas and input on
how to improve your customer service. Give them a reward.
Pay them, give them a gift certificate, or send them free
product.

3. Have a web site that is easy to navigate.  Add a
frequently asked question's "FAQ" page and explain anything
that might confuse your customers or visitors. Follow-up
with an electronic survey with questions on how to increase
your site's user-friendliness.

4. Resolve customer complaints quickly and completely.
Answer all e-mail and phone calls within a few hours. This
will show your customers you really care about them.

5. Don't make your customers or visitors hunt for your
contact information.  Make it easy for them to contact you.
Offer as many contact methods as possible.  Hyperlink all
your e-mail addresses so they don't have to find or type it.
Offer a toll free number.

6.  If you have strategic alliances or employees, make sure
they are familiar with your customer service policy. Give
your employees bonuses or incentives to practice excellent
customer service. Tell employees to be flexible with each
individual customer, each one has different concerns, needs
and wants.

7. Give your customers more than they expect. Send thank you
gifts to long time customers. E-mail them greeting cards on
holidays or birthdays if you have their address or online
cards if you only have their e-mail address and name. Give
bonuses to your customers who make a big purchase or
multiple purchases.

8.   U-welcome, please, and thank you and can never be over
used. Be polite no matter what. Admit and apologize for
mistakes quickly and make it up to them in BIG ways if you
want them to continue being a customer.

9.  Reward in points -- give customers a point for every
dollar they spend. Set up a points-earned sheet.  E-mail the
customer an update monthly. If they send you a referral they
get 10 points, if they buy something add 10 more points.

10.  If your business is local, invite customers to your
office for lunches, parties, barbecues, dances, seminars or
other special events.

It isn't what you perceive as valuable but what customers
see from their eyes.  Yet, sometimes, you just can't please
some folks.  If that occurs, do you best and then let it go.
You don't want them for clients anyway.

Catherine Franz, a Certified Professional Marketing &
Writing Coach, specializes in product development,  Internet
writing and marketing, nonfiction, training.  Newsletters and
articles available at:  http://www.abundancecenter.com
blog: http://abundance.blogs.com


MORE RESOURCES:

Wall Street Journal Blogs

Customer Service: Old Technology is Often the Best
Wall Street Journal Blogs, NY - 22 hours ago
People are more likely than ever to spread the word after a bad customer-service experience. That’s according to a new survey of more than 2000 consumers ...
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New Zealand Herald, New Zealand - 23 hours ago
Join a large multi national company and take your Import Customer Service career to the next level? This well known company is looking for an ideal ...


GSI Commerce to buy fulfillment and customer service vendor for ...
InternetRetailer.com, IL - 13 hours ago
E-commerce platform provider GSI Commerce is buying Innotrac Corp., an e-commerce fulfillment and customer service vendor, for $52 million in cash and stock ...
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PSC May Require 'Better' Customer Service
WTOK, MS - 17 hours ago
Commissioner Lynn Posey said the rule is simply an attempt to require utility companies to provide better customer service.
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How Can I Train My Staff on My Customer Service Policy?
New York Times, United States - Oct 5, 2008
By AllBusiness.com Your customer service policy is only as good as the employees who carry it out. For that reason, it's very important to train them on how ...


Seven Tips to Make the Most of Customer Service Week
American Chronicle, CA - 4 hours ago
Next week is Customer Service Week in the USA. Since 1992, this week has been a time to honor and celebrate the spirit of customer service in our ...


Council chief embraces customer service >vid
Hull Daily Mail, UK - 2 hours ago
THE chief executive of Hull City Council swapped his desk at the Guildhall for a counter at the George Street Customer Service Centre. ...


MTN launches customer service week
The Swazi Observer, Swaziland - 1 hour ago
Speaking during the launch, Vilakati-Jele said the event also aims at raising companywide awareness on the importance of customer service as well as to ...


Customer Service
Daily Herald, UT - 39 minutes ago
quality of customer service and support to Franchisees, Development Agents, and Field Staff. Position responsibilities incoming mail and data entry. ...


Program Offers Free Online Healthcare Customer-Service Course
EndoNurse, AZ - 15 hours ago
Coastal Training Technologies Corp. will offer a free online course during October called, "Customer Service: Natural As Child’s Play," that aims to teach ...

Customer-Service - Google News

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