| |
| |
|
WebsiteAlways |
|
Saying Thank You to Your Clients
"Thanking your customers" - Why you should do it and how... Your customers make up 100% of your sales and 100% of your profits. Yet we spend a lot of money and time beating the bushes for new customers and not much time thanking those responsible for 100% of our business! One lesson your mother taught you was to say "thank you" when someone did something nice. We tend to give lip service to saying thank you to our customers by using phrases like "Thank you and have a nice day." But after using the same phrase repeatedly, it becomes rote, and not very heartfelt. So what can you do? Customer Service Experts say that people complain more than they praise. Taking the time to show customers how much you appreciate their business is important. It can build and reinforce relationships - both business and personal. It can promote growth, encourage teamwork and express your commitment or caring. It's a subtle expression of the desire for an ongoing relationship. There are many programs that offer you an easy solution to saying thanks to those important customers. A lot of them will work with your budget to find the perfect thank you that suits your business? it may be a box of chocolate, a coffee mug, or a nice pen. These are all items that will assist in helping you retain your customers and getting referrals from them. Calendars are also very effective. That calendar you give your customer with your name on it will be in front of them day after day for 365 days a year. You certainly can't do that by handing them a business card. Everyone sends a Christmas card so why not send a 4th of July card? or what about a Thanksgiving card. What a better time than that to say thanks to your favorite customers? One last thought??????.. Most companies have a budget, marketing plan and goals for the year. But does your budget set aside money for customer retention and recognition of loyal customers? What strategies have you added to your marketing plan to strengthen the relationship you have with your customers? What goals do you have to improve the experience your loyal customers receive when they call or visit your business? It costs six to eight times as much to attract a new customer as to keep an existing one. Most business owners agree that a customer can be worth anywhere from a couple thousand dollars to tens of thousands, or more. Yet most companies fail to incorporate into their budget the basics for a customer recognition and retention plan. Why, then, is it so difficult to invest money to retain your existing customers when they clearly are the lifeblood of any company? Creative Exposure Solutions
MORE RESOURCES:
Customer-Service - Google News |
|
|
|
RELATED ARTICLES
At the Carwash; The Customer really is always Right You have no doubt heard the saying that the customer is always right. When you are a customer you happy with this position, when you are the owner of a small business, sometimes you see this is like opening Pandora's box. Passing the After-Sales Test Some time ago a major UK food retailer decided to branch out into non-foods. Well, they all do it now, but in those days it was unheard of. Should I Have My Company Mystery Shopped? I wish I had a nickel for every time someone said to me, "Oh, you do Mystery Shopping; I always wanted to do that!" I think most people do find the thought of posing as a customer and reporting back on how they were treated, rather intriguing. But there is a lot more to it that skulking around in a trench coat and spy glass!I believe most companies have taken the plunge and decided that it really is important to conduct frequent "mystery or secret shops" of their businesses. Dissatisfied or Rude Customers Can Be Satisfied Customers On a recent airline flight I was an upset customer. I was arriving on a late inbound flight and connecting with the last flight out on the same airline, but the connecting flight left without me! At first, I was furious when told to wait in a line of 300 people to resolve my problem. Communicating for Profit and Customer Satisfaction The President of a 200+ store division of a major retailer learned of a serious communication problem and commented that 'this was to be expected in large organizations'. Well, that clears everything up. Got A Consumer Problem? Millions of people, just like you, end up with a consumer problem that they just can't seem to get resolved. No matter what they do. Customer Service Is Dying - and Im Not Feeling So Good Myself Have you ever called a company and been greeted with the phrase "Hold, please"? How do they know you can hold? They don't even know who you are. Maybe you can't hold; maybe you have 10 seconds of juice left on your cell phone and your hair is on fire. Accountability The Call Center world is an intense pressure-driven environment continually being shaped by pressure to ensure steady profitability and a secure competitive advantage.Accountability and a basic fundamental understanding of Performance Management serve as two of the most power tools a Call Center manager has at his/her disposal. Complaining Consumers The salesman's job is to be well informed; extremely well informed. For this information is how he earns his bread. Everyone talks in code! How often have you left a meeting with a customer or your boss telling yourself he likes my ideas. Only to find later that you didn't get the sale or your boss has told everyone that you are crazy. Courting Customers - From First Date to Marriage Landing a new client is like courting a potential spouse. The first date is usually a make or break situation and if the door is still open, the work has just begun. How to Keep Customers Who was it that said - "The customer is always right"? Well for those of you who can't get through the day without knowing, it was H Gordon Selfridge, the founder of Selfridges's department store in London.The question I want answered is; did he ever work with customers on day-to-day basis and if so, was he some kind of saint?Let's face it; customers can be a real pain in the neck. What You Need to Know About CRM 1. It's all about the customer. If Everyone Thinks They Give Good Service, Why Do We As Customers Think Its Poor! First of all let's look at what customer service is all about.If you go into a shop and talk to anyone who works there you expect to be treated with respect, not sold to and to have en enjoyable experience. What's in a Name? Different people call their Customers by different names. If they don't have Customers, they have Clients, purchasers, licensees, users, patients, members, franchisees, or buyers. Increase Sum in Your Check Account with Follow-Ups We'll be examining what makes follow up to prospects/customers so important on our online world today.Are you familiar with this scenario? Joined an affiliate program with good pay-out. Marketing as a Spiritual Practice "Marketing as a spiritual practice." It sounds contradictory - how can sales and promotion possibly be considered spiritual? But the secret is, once you truly understand that marketing isn't all about struggle, jargon, tricks or gimmicks, spiritual practice is the very root of success. Customer Service: Stop Sabotaging Your Customer Relationships If you've called for customer service recently you're familiar with this recorded message "This call may be recorded or monitored for quality purposes." I immediately think to myself, "Oh great, here comes the game of 20 questions. Customer Neglect What have you done for your existing customers lately? Probably not much, if you are like most businesses.I know that hunting new business is more of an adrenaline rush than working the business you already have, but it is not as crucial to your long-term success. Mastering Challenging Service Situations During the course of everyday business, many of you encounter unsatisfied customers. How you and your staff handle these situations, will shape your service image and ultimately your bottom line.
|
| Interesting articles | Home | site map | Link |
| © 2006 |
